Arshia Homafar

Arshia Homafar Entrepreneur

Building useful products and meaningful experiences.

I’m Arshia, an entrepreneur creating useful and meaningful products and experiences, and sharing the real process as I figure things out along the way.

See what I’m building Follow the process
GleamySunday logo
Cibivo logo on a labelled food container
DOOST Concept Store logo

Right now

What I’m working on now

Three very different ideas, connected by the same goal: making everyday experiences more thoughtful and useful.

  1. GleamySunday

    Finding suitable active testers and learning from public beta feedback.

    Active campaign

  2. Cibivo

    Inviting public testers and learning from real food-preparation workflows.

    Public testing

  3. DOOST

    Developing a Persian-inspired food, retail and social experience in Milan.

    In development

Last updated:

The projects

Different forms.
One way of thinking.

Each project starts with a small, everyday friction—and asks how it could become more useful, thoughtful or human.

Public beta / Public testing

Cibivo

A simple labeling and expiry-management app designed to make everyday food preparation clearer and easier for food businesses.

Join the Cibivo beta
Concept & location development

DOOST

A Persian-inspired food, retail and social experience being developed in Milan—bringing objects, stories and people together.

Visit DOOST

The real process

I’m sharing the part between the idea and the finished thing.

The decisions, experiments, wrong assumptions, small wins and practical problems behind building digital products and a physical business. You’ll find visual stories, screenshots, process videos and honest updates—not generic entrepreneur advice.

01 / Decide What is the smallest useful version?
02 / Test What did reality disagree with?
03 / Learn What changes next?

Stay in the loop

Follow what I’m building

Occasional updates when there is something genuinely worth sharing. No fixed newsletter schedule and no filler.

Occasional updates about what I’m building. No weekly newsletter, no spam.

A little context

Iranian roots.
Based in Milan.
Building across worlds.

I’m an Iranian entrepreneur based in Milan, with a background across technology, products, business and project development. I’m currently building two digital products and a Persian-inspired physical experience, while sharing the real decisions and experiments behind them.

For conversations, collaborations or something genuinely relevant: hello@arshiahomafar.com